Cross-border e-commerce businesses often face the challenge of understanding and improving based on customer feedback. Hoobuy, a platform that facilitates international shopping, provides a valuable resource for businesses to gather and analyze user reviews. By leveraging the Hoobuy spreadsheet, businesses can extract actionable insights from a vast array of user evaluations.The process begins with consolidating user reviews into a spreadsheet. This involves collecting data from the Hoobuy platform and organizing it in a structured format that allows for easy analysis. The spreadsheet can be accessed through the provided link: Hoobuy, where businesses can download or view the reviews directly.Once the data is in the spreadsheet, the next step is to apply keyword tagging and sentiment analysis. Keyword tagging helps in identifying common themes or issues mentioned by users, such as "quality," "delivery," or "customer service." Sentiment analysis, on the other hand, categorizes reviews as positive or negative based on the language used, allowing businesses to quickly distinguish between好评 (positive reviews) and差评 (negative reviews).With the reviews tagged and categorized, businesses can then use data pivoting tools to analyze the feedback more deeply. These tools help in summarizing the data, identifying patterns, and spotting areas where the most feedback is concentrated. For instance, if many users comment on slow物流速度 (logistics speed), this becomes a clear area for improvement.By focusing on the issues that are most frequently mentioned in user feedback, businesses can optimize their processes. For example, if商品质量 (product quality) is a common concern, the business might need to review their supplier relationships or quality control measures. Similarly, if物流速度 (logistics speed) is an issue, they may need to explore faster shipping options or improve their inventory management.Ultimately, the goal is to enhance user satisfaction by addressing the pain points identified through the analysis of Hoobuy review data. By continuously monitoring and responding to user feedback, cross-border e-commerce businesses can stay competitive and provide a better shopping experience for their customers.